~Pricing info~

SEO

SEO is short for Search Engine Optimization. I'm sure you realize that when you search for something with a search engine, some web pages will rank higher than others on the page. It turns out that the search engines use complex mathematical algorithms to determine which page should be in the number 1 spot, which in number 2, etc. Your goal, and ours, is to get your page to move up in rankings toward the top of the list for all the appropriate search words.

Over 90% of Search Clicks happen on the first page.
Are you there??

Now don't confuse this with PPC - Pay Per Click advertising. With PPC, you keep spending money to be listed as a sponsored result. You bid on words, and can run advertising costs upwards of $300 per day or more. to be competitive.

The non-paid area is called Organic Results. And it turns out that being on top of the organic results is normally more beneficial to traffic to your site than being in the paid, sponsored results, and organic results are free! You do not pay for anyone clicking to you from there.

How We Do It

The first thing we do is work with you to determine what search words you want to rank on. For example, if you sell Pizza, it probably won't help you to rank good on car insurance, and vice versa. And we have special tools that will assist us come up with the words you will want to target. For example, let's suppose you had a company teaching a class on building web pages. What words would you want to target? Would it be Web Course? Web Class? Web Page Classes? Or maybe something totally different like HTML Classes?

We will research which phrases are the most likely to be used, and contour your pages to fit the search phrases that will drive the most traffic to your site, and the most business to your door. We will track your present position in Google, Yahoo, and Bing for those phrases to set a benchmark.

It's important to point out that it is simply not possible for anyone to Guarantee that they will get you in the number one position. If anyone does that, they are either lying, mistaken, or selling a Pay-Per-Click solution. And it is possible that a SEO company could try taking some of the short cuts to try to boost your rankings, and during the process, get you Black Listed from Google. Not to show up again at all for years!

Our goal is to move you up in the organic rankings the proper way. And a goal that we have been very succesful with.



The Proof is in the Pudding

We could go on for days telling you that we are good at moving pages up to the top of the google rankings, but seeing is believing. What you want to look at is Short Tail and Long Tail search phrases. Short tail phrases are very broad common phrases for that industry. For example, try a Google search for Scuba Equipment. You will see, right near (or at) the top, one of our clients ScubaToys.com. This is a short tail search. But ScubaToys sells thousands of different products, and based on their analytics we put in place, only 2% of their hits come from the short tail search of Scuba Equipment.

To examine long tail searches, we would look at phrases like tusa zoom fins or sherwood wisdom computer. There can be slight fluctuations on search results based on geographical location since Google also gives ranking points based on where the search came from. For example a search for Scuba Equipment in the USA will generate different results than one in Australia. There can even be fluctuations throughout the country.

To show an example of some of our results, however, below you will find a chart of some of our clients, and a list of search terms, along with their ranking as of Feb 1, 2010. If you click on the position numbers in the chart, it will take you to that search engine. Perhaps the rankings have changed slightly, but should be pretty close.

ScubaToys.com
Phrase Google Ranking Bing Ranking Yahoo Ranking
Scuba Equipment 1st 2nd 3rd
Tusa Zoom Fins 1st 1st 2nd
Atomic ST1 1st 1st 4th
Dallas scuba certification 1st 1st 2nd


GatSplat.com
Phrase Google Ranking Bing Ranking Yahoo Ranking
Indoor Paintball 1st 2nd 2nd
Paintball Birthday Parties 1st 1st 5th
Dallas Paintball 2nd 2nd 3rd


TBCStudios.com
Phrase Google Ranking Bing Ranking Yahoo Ranking
Milwaukee Video Studio 1st 2nd 1st
Milwaukee rehearsal rooms 1st 1st 12th
Milwaukee digital recording 1st 2nd 1st
Surround Sound Recording Wisconsin 1st 1st 1st

Pricing

Analysis of the site and most important keywords, and optimization for the top phrases - $995
Code modifications for ASP or PHP Shopping Carts for Product Optimization - Additional $495
Additional Content may be needed to optimize properly, in which case, we will suggest topics for content. If you need us to write the additional content, there is an additional $200 fee per page written.

As SEO takes time to accomplish, we will be working with your site for up to 4 months to achieve results. First results are nomally noticable in the first 3 weeks.